When Apple's Famous "1984" Ad Aired During the CBS Telecast

question 32

Multiple Choice

When Apple's famous "1984" ad aired during the CBS telecast of Super Bowl XVIII, it reached an estimated 500 million viewers. It aired only once but has subsequently been featured in at least 10 television programs recalling great commercials. The frequency measure of this ad for its target audience is

• A)1)
• B)10.
• C)500 million.
• D)one-tenth.
• E)5 billion.

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Definitions:

Mass Marketing

A strategy that involves targeting a large, broad audience with a single marketing message, often through mediums like television, radio, or online platforms.

Slash-And-Burn Cultivation

An extensive form of horticulture in which the natural vegetation is cut, the slash is subsequently burned, and crops are then planted among the ashes; also known as swidden farming.

Ecologically Adaptable

The ability of an organism to adjust and survive in different environmental conditions.