Internet Buyers Are Sometimes Surprised to See Online Retailers Using

question 89

Multiple Choice

Internet buyers are sometimes surprised to see online retailers using information about their past purchases to customize promotions targeted to them the next time they visit the retailer's website. The retailer is using the information to

• A)comply with Homeland Security requirements.
• B)shift from a general merchandise retailer to a private-label retailer.
• C)increase the share of wallet from their best customers.
• D)create traffic in their brick-and-mortar stores.
• E)reward customer loyalty.

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Definitions:

Comparative Advantage

The ability of an individual, company, or country to produce a good or service at a lower opportunity cost than competitors, leading to more efficient production and trade.

Absolute Advantage

The capability of a country, individual, or company to produce a greater quantity of a good or service with the same amount of resources as another entity.

Pens

Writing instruments used for applying ink to a surface, typically paper, for writing or drawing.

Pencils

Writing instruments consisting of a narrow, solid pigment core inside a protective casing that prevents the core from breaking or leaving marks on the user's hand.