The Importance of Place Is Often Underestimated in the Marketing

question 99

Multiple Choice

The importance of place is often underestimated in the marketing mix simply because

• A)it happens behind the scenes.
• B)it conflicts with promotion.
• C)it occurs after making pricing decisions.
• D)no one is directly in charge of place decisions.
• E)the product itself is so much more important.

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Definitions:

Short-Term Memory

The ability to keep a minimal amount of data actively accessible in consciousness for a brief duration.

Recency Effect

The psychological phenomenon where the most recently presented information is remembered better than information presented earlier.

Eyewitness Memory

The recollection by individuals of events they have witnessed, significant in the context of legal trials and psychology due to its reliability and susceptibility to error.

Short-Term Memory

The capacity for holding, but not manipulating, a small amount of information in mind in an active, readily available state for a short period of time.