The Importance of Place Is Often Underestimated in the Marketing

question 99

Multiple Choice

The importance of place is often underestimated in the marketing mix simply because

• A)it happens behind the scenes.
• B)it conflicts with promotion.
• C)it occurs after making pricing decisions.
• D)no one is directly in charge of place decisions.
• E)the product itself is so much more important.

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Definitions:

Computer Chips

Small electronic components made of semiconductor material, used in a wide range of electronic devices to execute commands and process data.

Just-in-time

An inventory management system where materials or products are produced or acquired only as needed for use, reducing inventory costs.

Customer Demand

The desire and willingness of consumers to purchase goods or services at a particular price and time.

Distribution Center Design

The planning and layout of a facility used for the storage, handling, and distribution of goods to ensure efficient and effective supply chain operations.