Having No Intermediaries Between the Buyer and Seller Is a Defining

question 101

Multiple Choice

Having no intermediaries between the buyer and seller is a defining characteristic of a(n) ________ marketing channel.

• A)indirect
• B)vertical
• C)horizontal
• D)two-step
• E)direct

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Definitions:

Chance

The probability or likelihood of an event occurring.

Signaling Theory

A theoretical framework that describes how individuals or entities convey information about themselves to differentiate from others, especially in contexts of asymmetric information.

Additional Education

Education pursued after completing a formal course of study, often to gain new skills, qualifications, or knowledge.

On-The-Job Productivity

The measure of efficiency and effectiveness with which an employee performs their work duties while on the clock.