Because Consumers Are Generally More Sensitive to Price Increases Than

question 132

True/False

Because consumers are generally more sensitive to price increases than to price decreases, it is easier to lose current customers with a price increase than it is to gain new customers with a price decrease.

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Definitions:

Fiscal Year

A twelve-month period used for accounting purposes and financial reporting by an organization, which may not align with the calendar year.

Indirect Method

The indirect method is an approach to calculating cash flows from operating activities by starting with net income and adjusting for non-cash transactions.

Operating Activities

Transactions and other events related to the primary business activities of an entity, such as sales and service provision.

Net Income

The total earnings of a company after all expenses and taxes have been subtracted from revenue.