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Lindsay believes that her customers prefer to wait until the price of a product has gone down before buying it and are not worried about being the first to have a new product or innovation. It would benefit Lindsay to use the price skimming strategy.
Humanism
The view that people are capable of free choice, self-fulfillment, and ethical behavior.
Trait Theory
is a psychological perspective that suggests personality is composed of a number of broad traits, which are consistent patterns of thoughts, feelings, and behaviors.
Superego
In psychoanalytic theory, the part of the personality responsible for moral standards and self-critical judgment.
Moral Principle
A foundational belief or rule that guides ethical behavior, determining what is right and wrong in human conduct.
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