Explain the Concept of the High\low Strategy

question 101

Essay

Explain the concept of the high\low strategy. Why is this an attractive strategy to marketers?

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Definitions:

Ethical Behaviour

Acting in ways consistent with what society and individuals typically think are good values.

Self-Interests

The focus on one's own benefit or advantage, especially when pursued without regard for others.

Utilitarian View

An ethical philosophy that posits the best action is the one that maximizes utility, generally defined as actions that promote happiness or pleasure and reduce suffering.

Ethical Behaviour

Conduct based on recognized moral principles or values, emphasizing honesty, fairness, and integrity in personal and professional realms.