By Changing a Standard from "Be Nice to Customers" to "Greet

question 92

Multiple Choice

By changing a standard from "be nice to customers" to "greet every customer with a smile," a services marketing manager has created a(n) ________ goal.

• A)insurmountable
• B)invisible
• C)empowerment
• D)measurable
• E)inseparable

---

Definitions:

Irrational Beliefs

Faulty thinking patterns that are unrealistic or illogical and often cause emotional distress or unhealthy behaviors.

Rational Beliefs

Beliefs that are logically consistent and based on factual evidence, often emphasized in cognitive-behavioral therapies to counter irrational thoughts.

Activating Events

Situations or events that trigger emotional or behavioral responses, a key concept in cognitive-behavioral therapy.

Cognitive-behavior Therapy

A form of psychological treatment that helps individuals understand the thoughts and feelings that influence behaviors, aiming to teach coping strategies for dealing with different problems.