Trevor Was Impressed with the Service He Received at a Local

question 55

Essay

Trevor was impressed with the service he received at a local running shoe store. He thought the salesperson was attentive and knowledgeable. His friend Marietta, who was with him and is very knowledgeable about running shoes, thought the salesperson was pushy and not well informed. What does this example suggest about customers' service expectations?

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Definitions:

Short Run

A period in economics where at least one factor of production is fixed, limiting the adjustments a firm or industry can make.

Inputs

Resources such as labor, materials, and capital that are used in the production process to create goods and services.

Output

The total amount of goods or services produced by an individual, firm, or country over a specific period.

Marginal Product

The additional output that is produced by using one more unit of a particular input, while keeping other inputs constant.