In the Diffusion of Innovation Process, Innovators Enjoy Taking Risks

question 56

Multiple Choice

In the diffusion of innovation process, innovators enjoy taking risks and are regarded as highly knowledgeable. Marketers want to identify innovators because

• A)they prefer products from established market leaders.
• B)other consumers defer to their judgment, creating the opportunity for word-of-mouth referrals.
• C)they are especially price conscious.
• D)they are easily influenced by reminder advertising.
• E)they encourage competitors to enter the market.

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Definitions:

Inner Tube

A rubber tube located inside some types of tires that is inflated to hold air pressure.

E-7018 Electrode

A type of welding electrode used for shielded metal arc welding, known for its low-hydrogen coating and suitability for welding carbon steel.

Harsh Environment

A demanding or extreme condition in which equipment or individuals operate, often characterized by high pressures, temperatures, humidity, or corrosive elements.

Construction Site

A location where construction work such as building, engineering, or demolition projects is carried out.