When Microwaves Were New, They Typically Cost Over $300, Were

question 49

Multiple Choice

When microwaves were new, they typically cost over $300, were bulky and required extensive counter space, and had limited styles. Michelle and Will waited, wishing for more choices in the market. By the time they purchased a microwave, sales had leveled off and prices had declined significantly. Michelle and Will were part of the ________ diffusion of innovation group.

• A)innovator
• B)laggard
• C)late majority
• D)early majority
• E)early adopter

---

Definitions:

Differentiated Products

Goods or services that are distinguished from each other by specific features, branding, or quality, making them non-perfect substitutes in the eyes of consumers.