Using the Diffusion of Innovation Theory, What Factors Contributed to the Rapid

question 85

Essay

Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com?

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Definitions:

Neo-Marxian Theory

A modern reinterpretation of Marxist thought, focusing on issues of culture, ideology, and power, and expanding on classical Marxist analysis of economic structures and class struggle.

Poststructuralism

An intellectual movement critical of the universalizing tendencies of structuralism, emphasizing the fluidity of meaning and the importance of power relations in the production of knowledge and social identities.

Theoretical Consensus

An agreement among scholars and researchers on fundamental principles and concepts within a specific scientific or academic discipline.

Jurgen Habermas

A German sociologist and philosopher known for his theories on the public sphere, communicative action, and the rational basis of human interactions.