When Consumers See Their Friends Using an Innovation, It Often

question 32

True/False

When consumers see their friends using an innovation, it often persuades them to try it too. This demonstrates the concept of trialability.

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Definitions:

Positive Outcomes

Favorable or beneficial results or effects of an action, situation, or event.

Successful Marriages

Characterized by partners' mutual respect, love, communication, and the ability to resolve conflicts in a healthy manner.

Positive Emotions

Feelings that are generally beneficial and enjoyable, such as happiness, joy, love, and gratitude, contributing to overall well-being.

Conflict

A disagreement or confrontation resulting from opposing or incompatible actions, ideas, or beliefs between parties.