For New Product Marketers, Early Adopters Are Important Because They

question 94

Multiple Choice

For new product marketers, early adopters are important because they tend to be

• A)few in number.
• B)the first to adopt a new product.
• C)opinion leaders.
• D)fond of prototypes.
• E)alpha testing enthusiasts.

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Definitions:

Automated Clearinghouses

Networks that facilitate electronic money transfers and automated payments between banks.