As a Promotion Technique, Samples Are Often Used for New

question 103

Multiple Choice

As a promotion technique, samples are often used for new products when ________ will influence the diffusion of the product.

• A)relative advantage
• B)compatibility
• C)observability
• D)complexity
• E)trialability

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Definitions:

Conglomerate Company

A large corporation that owns a diversified group of other companies across various industries, with no single business dominating its portfolio.

Minority-Owned

Refers to a business that is at least 51% owned, controlled, and operated by individuals from a recognized minority group.

Small Businesses

Independent enterprises with limited size and revenue, characterized by fewer employees and lesser market share compared to larger companies.

Home-Based Businesses

Enterprises operated from the owner’s home, utilizing minimal resources for managing business activities.