Using the Diffusion of Innovation Theory, What Factors Contributed to the Rapid

question 85

Essay

Using the diffusion of innovation theory, what factors contributed to the rapid adoption and success of Amazon.com?

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Definitions:

Co-workers

Colleagues or individuals who work together in the same organization or workplace.

Stretch Assignments

Challenging assignments and projects that are larger in scope than one’s current job and involve more responsibility.

Same Level

Refers to elements or factors that are at an equivalent position or rank within a hierarchy or system.

Low Scope

Pertains to projects, tasks, or research that are limited in range, breadth, or extent, often focused on a narrow set of objectives.