Many Marketers Think Personal Computers in the United States Are

question 35

Essay

Many marketers think personal computers in the United States are in the maturity stage of the product life cycle. What does this mean for manufacturers of personal computers? What can they do about it?

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Definitions:

Absenteeism

The frequent absence of an employee from work without valid reasons, which can negatively impact business operations.

Personnel Turnover

The rate at which employees leave an organization and are replaced by new hires.

Management Skills

The abilities and competencies that enable an individual to manage, direct, and guide others in a business or organizational context to achieve set goals.

Job Involvement

The level of psychological identification or commitment a person has toward their job and its importance in their life.