One Key Feature of the Value of a Strong Brand

question 108

Multiple Choice

One key feature of the value of a strong brand is that

• A)it can protect the firm from competition.
• B)it no longer needs to be supported by advertising and promotion.
• C)if it becomes a generic name, the brand is worth even more.
• D)it cannot be successfully imitated by a retailer's own brand.
• E)competitors will typically abandon a sector altogether rather than compete.

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Definitions:

Contemplation Stage

A phase in the Transtheoretical Model of behavior change where individuals are aware they have a problem and are thinking about overcoming it but have not yet made a commitment to take action.

Awareness Problem

A situation in which individuals or groups are unaware of important information, issues, or problems, often leading to misunderstanding or lack of action.

Precontemplation Stage

The initial stage of the Transtheoretical Model of change, where the individual is not yet actively thinking about changing a specific behavior.

Type II Diabetes

A chronic condition that affects the way the body processes blood sugar (glucose), characterized by high blood sugar, insulin resistance, and a relative lack of insulin.