Why Would a Firm Spend Over $2 Million for a 30-Second

question 27

Multiple Choice

Why would a firm spend over $2 million for a 30-second ad on television during the Super Bowl?

• A)because of the annual competition for the most creative Super Bowl ad
• B)because the Super Bowl offers an opportunity to create significant brand awareness
• C)because the Super Bowl is a significant opportunity to be associated with local marketing
• D)because Super Bowl ads generate brand loyalty
• E)because it is the most cost-effective use of advertising dollars

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Definitions:

Low Cost

Describes products, services, or strategies that are designed to minimize expenses and financial outlay.

Sales Promotion

A marketing strategy involving the short-term incentivization of buyers to purchase products or services, typically through discounts, coupons, contests, or free samples.

Promotional Mix

The combination of marketing tools used by an organization to persuasively communicate customer value and build customer relationships.

Personal Selling

A direct marketing approach where salespersons use face-to-face interaction to persuade customers to purchase a product or service.