Imagine That You Are the Marketing Manager of a Clothing

question 3

Multiple Choice

Imagine that you are the marketing manager of a clothing chain that wants to implement a customer reward and loyalty program. You research the firm Bring Back Buyers Inc., which offers its services to global and boutique clothing retailers to develop and execute these types of programs. Bring Back Buyers Inc. is a company that focuses on

• A)customer relationship management.
• B)building brand awareness.
• C)building brand associations.
• D)increasing perceived value.
• E)increasing brand equity.

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Definitions:

Heterosexual Relations

Connections involving romance or sexuality between persons of opposite sexes.

Intravenous Drug Users

Individuals who administer drugs directly into their veins, which can include both medicinal and illicit substances.

Highly Active Antiretroviral Therapy

Highly Active Antiretroviral Therapy (HAART) is a treatment regimen for HIV/AIDS that uses a combination of several antiretroviral drugs to reduce the viral load in the body.

Roughage

Fibrous parts of food, typically indigestible, that help in the movement and processing of waste through the digestive system.