During His Recent Business Trip, Jason Was in a Hotel

question 85

Multiple Choice

During his recent business trip, Jason was in a hotel across the street from a restaurant that had a Dunkin Donuts and Baskin Robbins ice cream store in the same building. These two restaurant chains together represent the idea of

• A)co-branding.
• B)brand extraction.
• C)brand collusion.
• D)a generic brand.
• E)brand dilution.