A ________ Refers to the Use of the Same Brand

question 29

Multiple Choice

A ________ refers to the use of the same brand in a different product line.

• A)line extension
• B)brand extension
• C)product mix extension
• D)co-brand
• E)brand license

Analyze the impact of entry and exit of firms on long-run equilibrium in perfectly competitive markets.

Describe the characteristics of the demand curve facing a perfectly competitive firm.

Understand the significance of economic profits and losses in short-run and long-run equilibrium.

Discern the factors leading to the condition of zero economic profits in the long run for firms in perfect competition.

---

Definitions:

Oligopoly

A market structure characterized by a small number of firms that dominate the market, leading to limited competition.

Economic Profit

The difference between total revenue and total cost, including both explicit and implicit costs.

Purely Competitive

A market structure characterized by many buyers and sellers, free entry and exit, and a product for which all sellers offer identical products.

Marginal Cost

The cost added by producing one extra item of a product.