Henri Is Passionate About American Eagle

question 5

Multiple Choice

Henri is passionate about American Eagle. It is the only place he'll buy his clothes. He hasn't shopped anywhere else in the last few years and will often write positive reviews on his blog about American Eagle's merchandise. From a strictly marketing perspective, Henri's positive reviews reflect

• A)social marketing.
• B)brand loyalty.
• C)self-actualization.
• D)motivation.
• E)brand extension.

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Definitions:

Speech Therapy

The assessment and treatment of communication problems and speech disorders.

Reinforcement

In psychology, a concept where a consequence that follows a behavior increases the likelihood of that behavior being repeated in the future.

Generalization

The process of applying the conclusions drawn from specific instances to broader or more general contexts.

Response Sequence

A specific series of reactions or actions performed by an organism in response to a stimulus or set of stimuli.