For Marketers, One of the Benefits of Achieving Brand Loyalty

question 127

Multiple Choice

For marketers, one of the benefits of achieving brand loyalty is

• A)recognition through industry awards.
• B)lower marketing costs associated with reaching loyal customers.
• C)increased price sensitivity among loyal customers.
• D)greater concern about competitors' actions.
• E)few worries about copyright infringement.

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Definitions:

Federal Depository Bank

A financial institution that has been authorized to hold deposits for the Federal Reserve, facilitating the execution of fiscal policies.