One of the Categories of Products for Which Brand Extension

question 52

Multiple Choice

One of the categories of products for which brand extension is especially logical is

• A)generic goods.
• B)generic services.
• C)commodities.
• D)complementary goods.
• E)licensed brands.

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Definitions:

Mean

A measure of central location computed by summing the data values and dividing by the number of observations.

Multiple Regression Model

The mathematical equation that describes how the dependent variable y is related to the independent variables x1, x2, . . . , xp and an error term e.

Independent Variable

The variable that is doing the predicting or explaining. It is denoted by x.

Dependent Variable

A variable in statistical modeling, analysis, or experimentation that is influenced by other variables, commonly known as independent variables.