Geoff Is Looking for Data to Help with a New

question 104

Multiple Choice

Geoff is looking for data to help with a new marketing research study. When reviewing existing secondary data from a past research study, Geoff should pay careful attention to

• A)how the secondary data were collected.
• B)where the data were warehoused.
• C)whether or not the Census Bureau has certified the research.
• D)whether the data were transformed into information.
• E)how often primary data were substituted for secondary data.

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Definitions:

Inferior

Lower in rank, quality, or status; often implies being of lesser value or importance than something else.

Laissez-Faire Racism

Maintaining the status quo of racial groups by persistent stereotyping and blaming of minorities for achievement and socioeconomic gaps between groups.

Negative Stereotyping

The act of assigning adverse and often unfair beliefs onto individuals or groups based on their presumed characteristics.

Racial Categories

Racial categories are classifications of humans into groups based on physical traits, ancestry, genetics, or social relations.