What Research Method Would Be Best in Helping a Marketer

question 132

Multiple Choice

What research method would be best in helping a marketer understand how people feel about a product or service on an individual, detailed level?

• A)focus groups
• B)surveys
• C)social media monitoring
• D)primary data mining
• E)in-depth interviews

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Definitions:

Sue

Legal action where a party claims to have incurred loss as a result of another party's actions.

Misconduct

Misconduct involves behavior by an individual that is deemed inappropriate or unethical in a professional or personal setting.

Completeness

The quality or state of being complete or whole, with no missing parts.

Witnesses

Individuals who have seen an event, typically an accident or crime, and can provide a firsthand account of what happened.