What Is One Thing You Should Avoid When Developing a Marketing

question 19

Multiple Choice

What is one thing you should avoid when developing a marketing research questionnaire?

• A)The layout should be professional and easy to follow.
• B)Questions should address only one issue at a time.
• C)Questions should be sequenced appropriately.
• D)Questions should use vocabulary with which respondents are familiar.
• E)Sensitive questions should be asked first.

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Definitions:

Research Constructs

Abstract concepts or variables that are specifically chosen or created for investigation in a particular research study.

Inexperienced Counselors

Individuals who offer guidance or therapy but lack extensive professional experience or training in their field.

Literature Review Articles

Scholarly papers that summarize and synthesize existing research on a particular topic, often used to identify gaps in knowledge and inform future studies.

Operational Definitions

Clear, precise descriptions of the terms or concepts used in research that specify the actions or operations required to measure or identify them.