Digital Billboards Embedded with ________ Software Can Identify Passersby and Then

question 118

Multiple Choice

Digital billboards embedded with ________ software can identify passersby and then display ads targeted to them, based on their age, gender, and attention level.

• A)social media
• B)neuromarketing
• C)facial recognition
• D)Internet tracking
• E)data mining

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Definitions:

Salivating

The production and secretion of saliva in the mouth, often in response to the sight, smell, or taste of food.

Neuroimaging

A branch of medical imaging that focuses on the brain and its functions by using various techniques to directly or indirectly image its structure, function, or pharmacology.

Visual Cliff

An experimental apparatus used to test the perception of depth and the development of fear of heights in infants.

Preferential Looking

A research method used in developmental psychology to study infant vision and cognition, based on the premise that infants will look longer at more visually appealing or interesting stimuli.