Joan Subscribes to an Online Service That Alerts Her When

question 43

Multiple Choice

Joan subscribes to an online service that alerts her when other firms in her industry introduce a new product. This allows her to stay on top of what these other firms are doing. Joan is using marketing research primarily to

• A)provide a link between her and the manufacturing process.
• B)help her understand customer needs.
• C)monitor her competitors.
• D)increase profits through the sale of syndicated data.
• E)decide how to price new products.

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Definitions:

Syn Fashion

A descriptive term for a stereochemical arrangement in which substituents on adjacent carbons are oriented on the same side of a molecule or double bond.

Dihydroxylation

A chemical process that introduces two hydroxyl (-OH) groups across a double bond in alkenes, producing diols.

Hydroboration

A chemical reaction that adds boron and hydrogen across the double bond of alkenes to form organoboranes, a helpful intermediate in organic synthesis.

Alkene

Hydrocarbons that contain at least one carbon-carbon double bond, involved in various organic reactions.