The Number of Participants Who Discontinue Their Use of a Service

question 74

Multiple Choice

The number of participants who discontinue their use of a service divided by the average number of total participants is called

• A)churn.
• B)customer retention.
• C)customer lifetime value.
• D)big data.
• E)a sample.

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Definitions:

Disintermediation

The removal of intermediaries in a supply chain, allowing direct transactions between producers and consumers.

Channel Intermediaries

Organizations or individuals that act as middlemen in the distribution process, helping to move products from the producer to the final consumer.

Over-the-counter Products

Medications or goods that can be purchased without a prescription, directly from a retailer.

Walgreens

An American company that operates as the second-largest pharmacy store chain in the United States, offering health and wellness products, prescriptions, and healthcare services.