What Research Method Would Be Best in Helping a Marketer

question 132

Multiple Choice

What research method would be best in helping a marketer understand how people feel about a product or service on an individual, detailed level?

• A)focus groups
• B)surveys
• C)social media monitoring
• D)primary data mining
• E)in-depth interviews

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Definitions:

Demands of the Situation

The requirements or challenges inherent in a particular context or scenario that influence how one needs to act or respond.

Situational Factors

External influences that affect an individual's behavior or decision-making process, often considered in marketing to understand consumer behavior in different contexts.

Span of Control

The number of subordinates that a manager or supervisor can directly control, influencing the complexity and structure of the organization.

Subordinate Expectations

The anticipations or beliefs subordinates have regarding their role, performance outcomes, or interactions within an organization.