Dave's Famous Subs Introduced Its Fresh Choices Menu, Attempting to Change

question 94

Essay

Dave's Famous Subs introduced its Fresh Choices menu, attempting to change consumers' negative views of the restaurant's high-calorie sandwiches. It would like to survey customers to see if attitudes are changing, but it would like to collect some qualitative data first. Suggest two approaches-one offline, and one online-that Dave's Famous Subs could use to collect qualitative data before designing a survey.

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Definitions:

Self-esteem Needs

Refers to the requirement for respect, self-worth, and positive self-regard, considered essential for psychological health and well-being.

Self-transcendence Needs

The need to experience a sense of meaning beyond the individual self, often involving spiritual or altruistic elements.

Self-esteem

A person's own perception of their value or worthiness.

Social Acceptance

Social acceptance involves being received positively and recognized as part of a group or society, emphasizing the importance of belonging and approval in social interactions and relationships.