Marketers Often Have Huge Amounts of Information About Their Customers

question 17

Essay

Marketers often have huge amounts of information about their customers. What ethical issue should marketers include in their decisions regarding how to use this information?

Grasp the concepts related to aging, life course, and the social aspects of adulthood.

Understand gender roles and their socialization process.

Understand the range and character of remedies available to sellers upon buyers' default under the U.C.C.

Grasp the parties' rights to influence available remedies in case of breach.

---

Definitions:

Restrained Eaters

Individuals who consciously restrict their food intake in an effort to control their weight.

Food Related Behaviour

Actions or habits associated with the consumption, choice, and preference of food, influenced by a variety of factors including cultural, psychological, and environmental.

Set-Point Theory

The idea that the body regulates its weight and energy levels around a specific baseline, known as the set-point.

Metabolism

The set of life-sustaining chemical reactions in organisms, converting food to energy for cellular processes and waste products.