Suppose a Media Company Is Struggling to Gain Viewers and Keep

question 28

Multiple Choice

Suppose a media company is struggling to gain viewers and keep advertisers as a result of newer generations getting their news from a variety of online sites. What is the wisest move for the media company to make to hold onto advertisers and grow its audience share?

• A) produce a physical newspaper to be sold across the United States
• B) cover interesting stories about popular culture instead of just politics
• C) add more news programming to the lineup of shows on the network
• D) hire a physically attractive anchor team to deliver primetime news

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Definitions:

Anticholinergic Properties

Characteristics of certain medications that block the action of acetylcholine, a neurotransmitter, which can affect various bodily functions but may lead to side effects like dry mouth and confusion.

Parasympathetic Nervous System

A division of the autonomic nervous system responsible for conserving energy and lowering the heart rate, aiding in digestion and the maintenance of bodily functions at rest.

Reticular Activating

Part of the reticular formation in the brainstem that plays a crucial role in controlling arousal and consciousness.

Medulla Oblongata

The lower portion of the brainstem, responsible for regulating vital functions like heartbeat, breathing, and blood pressure.