Suppose a Media Company Is Struggling to Gain Viewers and Keep

question 28

Multiple Choice

Suppose a media company is struggling to gain viewers and keep advertisers as a result of newer generations getting their news from a variety of online sites. What is the wisest move for the media company to make to hold onto advertisers and grow its audience share?

• A) produce a physical newspaper to be sold across the United States
• B) cover interesting stories about popular culture instead of just politics
• C) add more news programming to the lineup of shows on the network
• D) hire a physically attractive anchor team to deliver primetime news

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Definitions:

African Americans

People in the United States with ancestry from the black racial groups of Africa, often experiencing a unique cultural and historical identity.

Urban Experiences

The range of activities, interactions, and ways of life that are found or occur within cities.

Political Bosses

Influential leaders who control a political machine or organization, often wielding power through patronage and control of voter loyalty.

Political Machines

Political organizations led by a boss that exert a strong influence on the politics of urban areas by providing services in exchange for votes.