What Motive Is There for a News Program to Focus

question 20

Multiple Choice

What motive is there for a news program to focus on a presidential candidate's character and background rather than his or her positions on policy issues?

• A) Such a focus drives more views and boosts advertising revenue for the media outlet.
• B) It is critical that the public be aware of the character of candidates.
• C) Data suggests people care more about the personality of candidates than policies.
• D) Americans use personal character more than policy positions when voting.

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Definitions:

Experiment

A research procedure in which a variable is manipulated and the effect of the manipulation is observed.

Observational Study

A type of research in which the investigator observes and records behavior or outcomes without manipulating the study environment or subjects.

Ethical Concern

Issues or situations that require careful consideration of principles of right and wrong in making decisions.

Placebo Drug Studies

Research studies that investigate the effect of a treatment, in which some participants receive a placebo, or inert substance, to compare against the effects of actual drugs.