If an Analyst Wants to Determine How Strongly the Public

question 80

Multiple Choice

If an analyst wants to determine how strongly the public feels about a certain issue, they will measure which characteristic of public opinion?

• A) intensity
• B) continuity
• C) direction
• D) changeability

---

Definitions:

Effective-Interest Method

A method of calculating the amortized cost of a bond and of interest expense over the bond's life, reflecting a constant rate of interest.

Amortization

The process of gradually writing off the initial cost of an intangible asset over a period.

Market Rate

The interest rate available in the marketplace for similar transactions.