When Determining the Direction of Public Opinion Using a Single

question 63

Multiple Choice

When determining the direction of public opinion using a single scientific poll, what else might an analyst also seek to measure at the same time?

• A) the intensity of those opinions
• B) the changeability of respondent opinions
• C) the party identification of respondents
• D) the continuity of those opinions

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Definitions:

Evaluate Performance

The process of assessing the efficiency, effectiveness, and productivity of individuals, groups, or systems.

Resource Driver

A factor that influences the consumption of resources in the production of goods or services, used for more accurate allocation of costs in activity-based costing.

Cost Estimate

An approximation of the expected cost to complete a project, task, or transaction, based on available information.

Cost Driver

A factor that causes a change in the cost of an activity or production process, such as machine hours or labor hours.