If an Analyst Wants to Determine How Strongly the Public

question 80

Multiple Choice

If an analyst wants to determine how strongly the public feels about a certain issue, they will measure which characteristic of public opinion?

• A) intensity
• B) continuity
• C) direction
• D) changeability

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Definitions:

Classical Conditioning

A reinforcement process where two stimuli are regularly conjoined; the response that is initially elicited by the second stimulus is later elicited by the first stimulus singularly.

Unconditioned Response

Unconditioned response is a naturally occurring reaction to an unconditioned stimulus without the need for prior learning.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, until it is associated with an unconditioned stimulus.

Secondary Conditioner

A stimulus that becomes reinforcing through its association with a primary reinforcer.