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The Shift Signaled by Netflix Concerns Issues of Technology but Maybe

question 3

True/False

The shift signaled by Netflix concerns issues of technology but maybe more importantly, branding and programming strategies, viewing practices independent from scheduling that lead to a complication in how audience behavior needs to be understood and "success" of a program measured, and how familiar associations with the concept of television are not "merely" subverted but changed completely.


Definitions:

Fixed Production Cost

Costs associated with the production process that remain unchanged, regardless of the quantity of output.

Variable Selling Expense

Costs that vary directly with the volume of sales, such as commissions and shipping charges.

Shipping Costs

Expenses associated with the transportation of goods from the supplier to the point of sale or end-user.

Contribution Margin

The amount remaining from sales revenues after all variable expenses have been deducted.

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