Search Engine Optimisation Refers to

question 55

Multiple Choice

Search engine optimisation refers to

• A) identifying the most appropriate keywords and phrases that increase the site's search engine ranking.
• B) finding ways to increase the number of visitors to a site.
• C) marketing a site so that it is more prominent to an audience.
• D) All of the above

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Definitions:

Expected Payoff

The predicted value or outcome of a gamble or decision that takes into account all possible outcomes, weighted by their respective probabilities.

Decision Maker

An individual or entity responsible for making choices or deciding on a course of action.

Opportunity Loss

The forfeit of possible benefits from different options when a specific choice is made.

Prior Probabilities

The probabilities that are assigned to events or hypotheses before any relevant evidence is taken into account.