Discuss the Types of Evidence That Are Used by Academic

question 17

Essay

Discuss the types of evidence that are used by academic writers and the purpose of including evidence in academic writing.

Understand the characteristics of individuals who are more or less likely to join a cult.

Apply Sternberg's triangular theory of love to analyze relationships.

Understand the concept of cognitive dissonance and strategies to reduce it.

Identify effective components of persuasive messages, particularly in relation to fear.

---

Definitions:

Distinctive Brand Image

A unique visual, emotional, or conceptual identity associated with a brand that sets it apart from competitors.

Operational Excellence

The strategic commitment to efficient operations and improvement in processes to deliver products or services with superior quality and cost-effectiveness.

Macro Strategy

A broad approach focusing on large-scale objectives and initiatives within a business or economic environment.

Singapore Airlines

Singapore Airlines is a globally recognized airline offering passenger and cargo services, known for its high-quality service and operational excellence.