Examlex
Discuss the issue of confidentiality in relation to keeping a reflective journal. Draw on concepts discussed in Chapter 21, in relation to recording information about yourself and others in your journal.
Geographic Targeting Strategy
A marketing approach that tailors advertising and promotional efforts to consumers in specific geographic areas or locations.
Preferences
Individual choices or tastes that dictate the selection of options or alternatives over others.
Differentiated Marketing Strategy
A marketing approach in which a company develops products or services and marketing campaigns tailored to meet the needs and preferences of different market segments.
Market Segmentation
The process of dividing a market into distinct subsets of consumers with common needs or characteristics, to target them more effectively.
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