The Purpose of the AIDA Formula in the Order of Information

question 23

Multiple Choice

The purpose of the AIDA formula in the order of information is

• A) to catch the attention and interest of the reader and their desire and willingness to take action.
• B) to help readers' understanding and draw their attention to the writer.
• C) to inform the reader and request data from them.
• D) to appeal to the reader's values and create desire for a product or a service.

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Definitions:

Olfactory Nerves

The nerve fibers that convey impulses related to smell from the nose to the brain.

Central Nervous System

The complex of nerve tissues that controls the activities of the body, principally the brain and spinal cord.

Peripheral Nervous System

The part of the nervous system that consists of the nerves and ganglia outside of the brain and spinal cord.

Autonomic Nervous System

The part of the nervous system responsible for control of the bodily functions not consciously directed, such as breathing, the heartbeat, and digestive processes.