Persuasive Letters Aim to Move the Recipient Towards Taking Some

question 30

Multiple Choice

Persuasive letters aim to move the recipient towards taking some course of action. The strategy for this is to

• A) offer a list of benefits or gains and/or warn of the likely consequences such as a loss or potential loss if no action is taken.
• B) provide the recipient with an explanation of what is required, why it is required and indicate what they need to do.
• C) get the reader's attention, outline or explain the benefits to them and then ask them to act to meet their desire to obtain the benefits.
• D) plan the letter so that there is a list of points for taking a particular course of action then present the letter to the recipient.

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Definitions:

Statement of Cash Flows

A financial report detailing the impact of variations in balance sheet accounts and income on cash and cash equivalents, segmented into operating, investing, and financing activities.

Accounts Receivable

Accounts receivable is the amount of money owed to a company for goods or services it has sold on credit.

Earnings Per Share

A financial metric indicating the portion of a company's profit allocated to each outstanding share of common stock, calculated as net income divided by the number of shares.

Net Income

A financial metric indicating the amount of revenue that remains as profit for a period after all expenses and taxes have been paid.