The Purpose of the AIDA Formula in the Order of Information

question 23

Multiple Choice

The purpose of the AIDA formula in the order of information is

• A) to catch the attention and interest of the reader and their desire and willingness to take action.
• B) to help readers' understanding and draw their attention to the writer.
• C) to inform the reader and request data from them.
• D) to appeal to the reader's values and create desire for a product or a service.

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Definitions:

Word Salad

A disorganized speech pattern characterized by a random, incoherent mix of words, phrases, or concepts.

Delusions

False beliefs held with strong conviction despite superior evidence to the contrary, often encountered in psychiatric disorders like schizophrenia.

Hallucinations

Perceptions in the absence of external stimuli that are experienced with a vivid sense of reality.

Ideas of Reference

The false belief that inconsequential remarks, events, or objects in one's environment have personal meaning or significance.