The Purpose of the AIDA Formula in the Order of Information

question 23

Multiple Choice

The purpose of the AIDA formula in the order of information is

• A) to catch the attention and interest of the reader and their desire and willingness to take action.
• B) to help readers' understanding and draw their attention to the writer.
• C) to inform the reader and request data from them.
• D) to appeal to the reader's values and create desire for a product or a service.

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Definitions:

Dividend Payout Ratios

The fraction of earnings paid to shareholders in dividends, usually expressed as a percentage.

Pretax Cost of Debt

The rate of interest a company pays on its borrowings before tax adjustments, often used in calculating the cost of capital for a company.

Retained Earnings

Profits that a company has kept or retained rather than paid out as dividends.

Cost Estimate

An approximation of the costs associated with completing a project, task, or transaction, often used in budgeting and planning.