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Pathos incorporates figurative language, vivid descriptions, connotative meanings and emotional examples.
External Validity
The extent to which the results of a study can be generalized to other situations and to other people.
Construct Validity
The extent to which a test measures what it claims to be measuring; it's about the accuracy of the operationalization of the variables.
Qualitative Research
A research strategy focusing on understanding concepts, thoughts, or experiences through in-depth collection and analysis of non-numerical data like text, audio, or video.
Ethnographic Study
A qualitative research method that involves the systematic study of people and cultures from within, through observation and participation.
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