Plain English Is a Readable Writing Style That Uses the 'You

question 72

True/False

Plain English is a readable writing style that uses the 'you' approach, positive language, clear expression and an assertive, courteous tone.

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Definitions:

Target Audience

A specific group of people identified as the intended recipients of a product, service, or marketing message.

Source

The origin or place from which something comes, is obtained, or is derived.

Encoder

A device or program that converts information from one format or code to another, often used for data encoding or signal processing.

Hierarchy of Effects

A sequence of stages through which consumers typically move from awareness to knowledge, liking, preference, conviction, and finally to purchase.