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How did Jill Mikucki test her hypothesis that a subsurface river of brine flows deep beneath the glaciers and permafrost of Taylor Valley, feeding Blood Falls?
Free Media Attention
Publicity gained without financial cost, typically through news coverage, social media virality, or other non-paid channels that spread information or marketing messages.
Crisis Management Team
A group of individuals designated to lead and coordinate an organization's response to a major, unexpected event that poses a significant threat.
Quick Response
The ability or action of rapidly reacting or replying to a situation or query, often considered crucial in emergency, service, or customer satisfaction contexts.
Crisis Management Program
A structured approach prepared by organizations to identify, assess, and address potential crises, minimizing impact and guiding recovery.
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